31st March 2025
Simon Sherbersky

Beyond Individual Stories: Weaving Insights into a Collective Tapestry

We've explored the profound power of Three-Way Sharing, witnessing how uninterrupted stories and collaborative distillation can build deep connection and unearth powerful individual insights. But how do we move from these personal revelations to collective understanding and actionable solutions? This brings us to the crucial next step in our co-design journey: Insight Clustering.

From Fragments to Form: The Art of Sense-Making

Weeks five and six were dedicated to this vital process. Having gathered rich insights from countless individual sharings, the groups, now reconvened from their triads into their theme based groups of 6-9 people, embarked on the task of clustering these insights.
Imagine large sheets of flip chart paper spread across the room. One by one, each insight – a potent nugget of understanding from a personal story – was brought forward. The group would then collectively deliberate: "Does this insight fit with that one, or does it belong somewhere else?" This wasn't about imposing order from above; it was an organic, iterative process of sense-making. Insights that resonated with each other, that spoke to similar challenges or aspirations, began to group together under emerging thematic headings.

The Emerging Landscape: Our Own Insight Map

Over the course of these two to three weeks, something remarkable began to form. Within each of our six original theme areas (those that people had "gravitated" to in the embodied connection session), we started to develop our own mini "insights maps." These weren't pre-defined categories; they were patterns of understanding that emerged directly from the collective wisdom of the group.
This process provided a tangible, visual representation of what truly mattered to people. It highlighted the shared elements, the recurring challenges, and the common aspirations that underpinned the individual stories. It was like seeing a mosaic come together, piece by piece, revealing a clear picture of the community's needs and desires.

Defining the Path Forward: The Double Diamond's Midpoint

This phase of clustering is a critical juncture in any design process, loosely echoing the "Define" stage of the Design Council's Double Diamond methodology. We had moved through "Discovery" (gathering stories and individual insights) and were now deeply engaged in "Defining" the challenges and opportunities.
This wasn't just about identifying problems; it was about gaining clarity and focus. The clustered insights gave us a sharper definition, a more tangible sense of what needed to be addressed. It helped us to articulate, with greater precision, the core issues and the potential avenues for change.
The beauty of this sense-making process is that it naturally leads us to the midpoint of our journey: the creation of design statements, problem statements, or opportunity statements. These are concise, actionable declarations, often framed with the powerful precursor of "How might we...?" They transform a broad area of interest into a specific, tangible challenge or opportunity that the group can then collectively tackle.
By meticulously clustering our insights, we weren't just organizing data; we were collectively creating a shared understanding, building a common language for the challenges we face, and setting a clear course for the collective action that lies ahead. The stories had been heard, the insights extracted, and now, the path forward was becoming wonderfully, powerfully clear.