27th February 2025
Matt Bell

A long-term commitment is needed because that is the length of time that people and relationships work over. It takes time to physically reach people and to make contact. It takes time to gradually show that you are committed to whatever you are talking about as much as they are. It takes time for that trust to build.

It can be sped up and it can be facilitated to happen more quickly, but if the pressure of time and external deadlines are driving it, then generally it’ll start to falter.