The Map of Belonging
Conversations were processed into factors of belonging through a mixture of individual, group and AI analysis to produce a map.
These factors developed into emerging themes, colour coded on the map to help make sense of the conversations we collected.
Key factors influencing community connection and place-based wellbeing. The findings are derived from conversation fragments, capturing the frequency with which different themes were discussed. The data provides insights into the elements that shape individuals' experiences of connection, belonging, and access within their local environment.
We created a giant portable map enabling people to stand on the areas that felt the most relevant for them. This helped bring the learning to the next workshop in a way that people could easily identify with based on how they felt at the time.
We created a Conversation Insight Card Deck that related the fragments of conversation back to the the factors and themes as shown on the map which gave additional connection to the analytical factors. Each time a fragment of conversation was read out it kick started the sharing of people's experiences in the room and shared empathy that these stories created. This meant that the emotion was never divorced from the analysis and provided a much more meaningful way for anyone to engage in the room through shared feelings.